Jan
23
Is Your Real Estate Business For Sale?
Posted by Beth Lyons under For Buyers, For Sellers, General Information
I just got another call from someone trying to sell me placement on search engines. It made me wonder if consumers know that in some cases their business goes to the highest bidder, not necessarily the broker best qualified to do their business.
There are services, brokers can pay, for called “per click” were they pay an amount that is determined by bidding for each click (hit) they get on their site. There are other services being paid where a participating broker pays a fee and leads are directed their way. Often times these “leads” are generated from hits on other real estate related service company sites such as mortgage companies, title companies and such. Interested in a loan? You may be interested in buying or selling. Others will sell you placement based on your search criteria. Searching for Carmel IN real estate on yahoo? For a fee they will see to it that your sight comes up first. Carmel IN homes on google? Carmel IN houses? And on it goes. Each sold independently of the other. The broker you find isn’t determined by how good they are or the services they provide but by being the one to pay for your specific search criteria.
I would suggest that before you call off of anything that comes off of the internet you do your homework. Check to see who offers the best services and gets results in the area you are looking. If you are moving in from out of town ask contacts in your new city for recommendations. If you’re in town and don’t know a good real estate agent, do the same with your friends. You will have much better luck with this method than by taking the first,second or third name that pops up on a search engine.
Oh, and by the way, if you are reading this and need an agent, check us out I think you’ll be inpressed.
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